Private Label Coffee: Your Own Coffee Brand, Sourced and Shipped Worldwide

Most private label ranges combine a volume base with one or two origins that give the cup its character. A common structure is a Brazilian or Vietnamese base for price stability, paired with Colombia, Ethiopia or Kenya for sweetness, acidity or fruit notes. Brazil offers mild natural-processed Arabica and Conilon (Robusta) for espresso blends; Colombia is graded as Supremo or Excelso; Ethiopia and Kenya bring floral and fruity single-origin profiles that work well as a premium tier. We source against a buyer-specified screen size, cup profile and defect tolerance, which keeps a private label blend consistent from one shipment to the next.

Whole bean coffee keeps its flavour longer and suits specialty shelves and online sellers. Ground coffee is the larger volume line in supermarkets and convenience retail, and the grind is set for the main brew method of your customers, filter, espresso or cafetière. Bags for roasted coffee need a one-way degassing valve, because fresh coffee releases carbon dioxide for several days after roasting. Printed bags carry your brand, the origin or blend name, roast level, net weight, best-before date and the importer details your market requires. Stickers on a base bag design can separate several blends without paying for a new print plate per flavour.

Many retailers set certification requirements for their own-label coffee. We source green coffee against organic, Rainforest Alliance or conventional specifications, and the requirement should be stated at quote stage so the right lots are reserved. Certification applies through the whole chain: an organic claim on your bag needs certified green coffee and a certified roasting and packing step. For buyers selling into the European Union, the EU Deforestation Regulation (EUDR) covers coffee, so importers need traceability data back to the plot of land where the coffee was grown. We provide lot documentation with every shipment to support that due diligence.

For buyers importing into the United States, the facility that roasts and packs the coffee must hold a current FDA food facility registration. The US importer of record needs a Foreign Supplier Verification Program (FSVP) plan for that supplier, and FDA Prior Notice must be filed before every shipment arrives. Labels need an English product name, net quantity in both ounces and grams, and the name and address of the manufacturer, packer or distributor. Coffee is one of the few food categories where the US applies no general import duty on plain roasted or green coffee, which makes landed cost easier to plan than for most confectionery. Freight to the US East Coast normally takes 12–16 days by ocean and 18–24 days to the West Coast.

Outside the USA, requirements depend on the destination. In the EU, labels follow Regulation 1169/2011 in the language of the country of sale, and EUDR traceability applies to coffee. In the UK, imports need customs clearance and a UK importer address on the pack. In the Gulf states, Arabic labelling is standard and many retailers ask for halal certification of the packing facility. Australia checks imported food against the Food Standards Australia New Zealand code at the border. We confirm the destination's label and document rules before your bags are printed, because a reprint after production is the most expensive mistake in a private label programme.

You can start with a pilot. On the green coffee side, a pilot starts from a single pallet, roughly 300–600 kg or 5–10 bags of 60 kg, which is enough to test a blend with real customers. Established programmes move to 20ft or 40ft FCL shipments as volume grows. The first order takes longer than repeat orders because samples, roast approval and printed bags all happen once; after that, the approved specification is reused. Roasted coffee loses freshness faster than green coffee, so we plan production close to your sales calendar and agree a minimum remaining shelf life on arrival.

Four factors set the price per bag. Green coffee is the largest cost and moves with the coffee market and the origin you choose: a Brazil or Vietnam base costs less than an Ethiopian or Kenyan single origin. Roast loss matters too, because coffee loses weight in the roaster, so one kilo of roasted coffee needs more than one kilo of green. Packaging, the bag, valve, print and pack size, is a fixed cost per unit that falls with volume. Freight, insurance and any import duty complete the landed cost. Compare offers on landed cost per kilo of roasted coffee delivered, not on the green coffee price alone.

Candora Trading combines green coffee sourcing from 15 origins with the packing and export side of a private label programme, so you work with one partner from cupping sample to delivered pallet. We hold the approved specification, check certificates for the facilities that handle your order, and prepare export documents for the USA and other markets. Buyers who already stock our confectionery can add a coffee line to the same commercial relationship. To start, tell us your market, target price point, whole bean or ground, and the volume you expect in the first year.