Reese's Wholesale in the USA: A Buyer's Guide
Reese's Peanut Butter Cups is the top-selling candy brand by dollar sales in its home US market, distributed nationally by The Hershey Company. Given how dominant Reese's is domestically, US buyer research into this brand is almost always about the peanut butter confectionery category as a whole.
The US Peanut Butter Confectionery Category
Peanut-butter-and-chocolate confectionery is a distinctly strong US preference with deep retail penetration. Distributors reviewing this category alongside other filled chocolate formats often look at European alternatives for range diversification rather than direct brand competition.
Sourcing Filled Chocolate Confectionery for the US
US confectionery imports are subject to FDA labelling rules (Nutrition Facts panel, FALCPA allergen declarations, English-language ingredient lists) and, for high-sugar products, the USDA/USTR sugar tariff-rate quota system — within-quota duty rates are low, but over-quota rates are significantly higher, so buyers should confirm HTS classification and quota status before ordering. There is no federal VAT; sales tax is set at state and local level and varies widely by destination. Candora Trading supports US importers sourcing European confectionery to sit alongside filled chocolate brands like Reese's in a broader range.
FAQ
Frequently asked questions
No. Reese's is a trademark of The Hershey Company, mentioned here for informational purposes only.
No — our core range is jelly, sour, and private label candy. We reference Reese's for category context since it's a benchmark US confectionery brand.
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