Milky Way Wholesale in the USA: A Buyer's Guide
The US Milky Way — chocolate, caramel, and nougat — is actually closer in recipe to the European Mars bar than to the Milky Way sold in the UK and Europe, which is a lighter whipped-centre bar. US importers sourcing 'Milky Way' from European suppliers should confirm exactly which market formulation is meant.
Clarifying Formulation Before Importing
This naming split, dating back to Mars's early international expansion, is a genuine point of confusion for US specialty importers stocking European confectionery sections — a European-labelled 'Milky Way' is a different product from the domestic US Milky Way bar.
Importing European Confectionery into the USA
US confectionery imports are subject to FDA labelling rules (Nutrition Facts panel, FALCPA allergen declarations, English-language ingredient lists) and, for high-sugar products, the USDA/USTR sugar tariff-rate quota system — within-quota duty rates are low, but over-quota rates are significantly higher, so buyers should confirm HTS classification and quota status before ordering. There is no federal VAT; sales tax is set at state and local level and varies widely by destination. Candora Trading supplies European confectionery in bulk and private label for US importers managing multi-market chocolate and candy portfolios.
FAQ
Frequently asked questions
No. Milky Way is a trademark of Mars, Incorporated, mentioned here for informational purposes only.
No — the European/UK Milky Way is a lighter, whipped-centre bar, while the US Milky Way is closer to the European Mars bar recipe. Confirm market origin before importing.
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