Werther's Original Wholesale in the UK: A Buyer's Guide

UK VAT applies confectionery at the standard 20% rate — unlike most food, sweets and chocolate are specifically excluded from the UK's zero-rating for food. For EU-origin confectionery, the UK–EU Trade and Cooperation Agreement allows tariff-free import provided the goods meet rules-of-origin requirements and the correct origin documentation (e.g. a statement on origin) accompanies the shipment; goods that don't meet origin rules fall under the standard UK Global Tariff. Candora Trading supplies European hard candy and traditional confectionery formats in bulk and private label for UK import, including seasonal and gifting formats.

European hard candy and fruit chew manufacturing is typically gelatin-free by default — a genuine sourcing advantage for buyers specifically avoiding gelatin-based confectionery across their range. Standard formats include individually wrapped pieces, bulk fill, and pick & mix bulk, with shelf life typically running 12-18 months from production — longer than gummy, which gives more flexibility for slower-turning SKUs or longer freight lanes. Flavour and colour customisation is available for private label runs above a minimum production threshold.

Hard candy pricing is generally less tiered by ingredient quality than chocolate or gummy, since the format is simpler — the main price driver is flavour/colour customisation complexity and order volume. Standard MOQ for a private label run starts around 500kg-2 tonnes per SKU depending on the factory, with meaningful volume discounts typically starting around the 5-tonne mark.