Nutella Wholesale in Australia: A Buyer's Guide
Nutella has very high household penetration in Australia, distributed by Ferrero, and most bulk wholesale demand comes from Australian foodservice, bakery, and dessert businesses rather than confectionery retailers.
Foodservice and Bulk Demand vs. Retail Confectionery
Bulk-format hazelnut spread is widely used in Australian bakery, dessert, and café menu applications alongside standard retail jars. Buyers sourcing bulk spread for foodservice or manufacturing should treat this as an ingredient supply chain question, distinct from confectionery retail sourcing.
European Confectionery as a Complementary Category
Australian GST (10%) applies to confectionery in full — unlike most basic food, sweets and chocolate are specifically excluded from Australia's GST-free food category. Food imports also require biosecurity clearance through the Department of Agriculture, Fisheries and Forestry alongside standard Australian Border Force customs processes, and labelling must meet the Food Standards Australia New Zealand (FSANZ) code. There is currently no comprehensive Australia–EU free trade agreement in force, so buyers should confirm current MFN tariff rates with a licensed customs broker. Candora Trading's core range is confectionery — jelly, sour, and private label candy — rather than spreads, supporting Australian distributors who carry both categories.
FAQ
Frequently asked questions
No. Nutella is a trademark of Ferrero Group, mentioned here for informational purposes only.
No — our range is confectionery, not spreads. We reference Nutella here for buyer context on the wider Ferrero portfolio.
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