Milky Way Wholesale in the UK: A Buyer's Guide
The UK Milky Way is a light, whipped-centre chocolate bar — quite different from the US Milky Way, which is closer to the UK's own Mars bar recipe. Buyers importing or exporting between the two markets should be careful not to assume a shared specification.
Why UK and US Milky Way Differ
This naming split dates back to Mars's early international expansion and remains a common point of confusion for distributors sourcing across the Atlantic — always confirm market origin, not just brand name.
Sourcing European Confectionery in the UK
UK VAT applies confectionery at the standard 20% rate — unlike most food, sweets and chocolate are specifically excluded from the UK's zero-rating for food. For EU-origin confectionery, the UK–EU Trade and Cooperation Agreement allows tariff-free import provided the goods meet rules-of-origin requirements and the correct origin documentation (e.g. a statement on origin) accompanies the shipment; goods that don't meet origin rules fall under the standard UK Global Tariff. Candora Trading supplies European confectionery in bulk and private label for UK distributors managing multi-brand chocolate and candy portfolios.
Chocolate Bar Category Context for Range Planning
Moulded chocolate bar formats (nougat, caramel, wafer, and coated fillings) are a category Candora Trading doesn't manufacture directly — our core range is European gummy, sour, and hard candy. Buyers planning a full confectionery range alongside established chocolate bar brands typically source chocolate separately while using Candora for gummy and hard candy category depth, private label development, and supply diversification.
Where Candora Trading Fits in a Diversified Confectionery Range
For distributors and retailers building a full confectionery category rather than a single-brand range, gummy and hard candy typically sit alongside chocolate bar distribution as complementary, not competing, categories — different price points, different shelf placement, and often different supplier relationships entirely. Candora Trading supplies the gummy, sour, and hard candy side of that range in bulk and private label formats.
FAQ
Frequently asked questions
No. Milky Way is a trademark of Mars, Incorporated, mentioned here for informational purposes only.
No — the UK/European Milky Way is a lighter, whipped-centre bar, while the US Milky Way is closer to the UK Mars bar recipe.
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