Lindt Wholesale in the UK: A Buyer's Guide

UK VAT applies confectionery at the standard 20% rate — unlike most food, sweets and chocolate are specifically excluded from the UK's zero-rating for food. For EU-origin confectionery, the UK–EU Trade and Cooperation Agreement allows tariff-free import provided the goods meet rules-of-origin requirements and the correct origin documentation (e.g. a statement on origin) accompanies the shipment; goods that don't meet origin rules fall under the standard UK Global Tariff. Candora Trading supplies European bulk and private label confectionery for UK retailers building a range spanning mainstream and premium segments.

Premium boxed chocolate demand is sharply seasonal — concentrated around Christmas, Valentine's Day, and regional gifting occasions — which means buyers plan allocation and freight lead times well ahead of these peaks rather than treating it as steady, everyday demand. This seasonal buying pattern is genuinely different from the steady, year-round demand curve of gummy and hard candy impulse categories.

Candora Trading's gummy, sour, and hard candy range serves the steady, everyday-impulse side of a confectionery category plan, complementing rather than competing with premium boxed chocolate brands — many retailers and distributors carry both, sourced from entirely separate supplier relationships given how different the demand patterns and price points are.