Reese's Wholesale in the UK: A Buyer's Guide
Reese's has grown significantly in UK retail over the past decade, distributed by The Hershey Company, but still has a smaller footprint than in its home US market. UK buyer research into this brand often reflects growing interest in the peanut butter confectionery category generally.
A Growing Category in UK Retail
Peanut-butter-and-chocolate confectionery has moved from a niche American import to mainstream UK grocery shelf space over the last several years. Distributors reviewing this category alongside other filled chocolate formats often look at European alternatives for range diversification.
Sourcing Filled Chocolate Confectionery for the UK
UK VAT applies confectionery at the standard 20% rate — unlike most food, sweets and chocolate are specifically excluded from the UK's zero-rating for food. For EU-origin confectionery, the UK–EU Trade and Cooperation Agreement allows tariff-free import provided the goods meet rules-of-origin requirements and the correct origin documentation (e.g. a statement on origin) accompanies the shipment; goods that don't meet origin rules fall under the standard UK Global Tariff. Candora Trading supports UK importers sourcing European confectionery to sit alongside filled chocolate brands like Reese's.
FAQ
Frequently asked questions
No. Reese's is a trademark of The Hershey Company, mentioned here for informational purposes only.
No — our core range is jelly, sour, and private label candy. We reference Reese's for category context relevant to UK confectionery buyers.
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