Reese's Wholesale in Germany: A Buyer's Guide
Reese's has a smaller footprint in Germany than in its home US market, distributed by The Hershey Company but still building broader grocery availability. German buyer research into this brand often reflects growing interest in the peanut butter confectionery category generally.
A Developing Category in German Retail
Peanut-butter-and-chocolate confectionery remains a relatively new category preference in Germany compared to the US. Distributors reviewing this category alongside other filled chocolate formats often look at European alternatives for range diversification.
Sourcing Filled Chocolate Confectionery Within the EU
As an EU-based supplier, Candora Trading's shipments into Germany are intra-EU trade, not import — there are no customs declarations or import duties, since goods move freely within the EU single market. B2B buyers handle VAT via the reverse-charge mechanism, and shipments above the relevant threshold require Intrastat statistical reporting. Note that German VAT treats confectionery differently from most food: sweets and chocolate are excluded from the 7% reduced rate and taxed at the standard 19% rate. Candora Trading supports German distributors sourcing European confectionery to sit alongside filled chocolate brands like Reese's.
FAQ
Frequently asked questions
No. Reese's is a trademark of The Hershey Company, mentioned here for informational purposes only.
No — our core range is jelly, sour, and private label candy. We reference Reese's for category context relevant to German confectionery buyers.
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